masked by beauty
These sculptural works are part of my Beauty Mask series, which explores how natural beauty is masked by cosmetics that women use every day, and how the language of advertising is absorbed into the subconscious, where it constantly influences what women buy and how they perceive themselves. The text in this work is appropriated from advertising slogans found in popular women’s magazines and signifies how the linguistics of advertising subconsciously attempts to persuade women to buy cosmetic products that alter their physical appearance. The repetition of phrases throughout the work alludes to the repetitive nature of cosmetic rituals many women partake in on a daily basis.
The use of material symbolizes the application of various cosmetic products on the skin, as well as the way in which advertising is absorbed by the subconscious. The masks can be displayed singularly or in various grouping configurations.