RITUALISTIC BEAUTY
In each of these pieces, different women act out beauty rituals ingrained in American culture with products that are sold through popular women's magazine advertisements. The text is difficult to read unless the viewer approaches the piece to investigate. This signifies how the linguistics of advertising, often, subconsciously attempts to persuade women to buy these products. The repetition of phrases throughout each image alludes to the repetitive nature of the rituals many women partake in daily.
It is intended that the viewer will experience a sense of familiarity among the images of women practicing beauty rituals through the use of the products depicted and the advertising text that is repeated. This body of work consists of black and white, photographic images with appropriated text carved into wax that is painted onto the surface.
natural match (2) | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
reduce the bumps | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
underwear that will get you noticed (2) | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
airbrush your complexion | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
brighter, more radiant eyes | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
for stubborn hair | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
advertising makes up about 70% of our newspapers and 40% of our mail | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
be playful | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
because you’re hot | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
For beautiful healthy feet! | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
perfect for touch-ups | 15” x 15” | 2008 | Silver gelatin print on hand-carved beeswax
Let’s get things straight! | 15” x 15” | 2008 | Silver gelatin print on hand-carved beeswax
More conditioned. More refined. | 15” x 15” | 2008 | Silver gelatin print on hand-carved beeswax
beauty starts here | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
only 8% of an ad’s message is received by the conscious mind | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
for dazzling appeal | 15” x 15” | 2008 | Silver gelatin print on hand-carved beeswax
get touchably smooth | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
instant age rewind | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
love the skin you’re in | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
The average American is exposed to at least three thousand ads every day | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
now smooth, silky skin is a breeze | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
you can’t miss | 15” x 15” | 2008 | Silver gelatin print on hand-carved beeswax
Americans spend more each year on beauty than they do on education | 24” x 24” | 2009 | Lambda print on hand-carved beeswax
Enjoy the stay. Love the shine. | 15” x 15” | 2008 | Silver gelatin print on hand-carved beeswax
